This Is How You Should Actually Make Launch Videos

Video summary

Farza Majeed says Hey Clicky founders should ship daily demos, valuing 20% YouTube conversion over millions of views.

Farza Majeed, founder of Hey Clicky and former Buildspace founder, argues that product launches should be ongoing demos, not expensive, once-only productions. A rough Clicky video drew nearly 3 million views and 7,000 downloads; about 100 users kept using it daily, convincing him to build the company. He scripts videos but aims to sound natural, uses the “did my eyes stop?” test for hooks, and turns product demos into mini-stories. His old ZipSchool videos sometimes earned just 23 likes, but repeated practice improved his storytelling. One Instagram video reached 21 million views, while a YouTube video with 20,000 views converted around 20% of viewers into downloads—proof that views aren’t the goal. He says targeted TikToks averaging 4,000 views brought 50 design-agency leads, and Instagram drives about 70% of Hey Clicky’s traffic. His advice: show what you’re building, track conversions, and post one phone video daily for 30 days.

Chapters

1. 0:00A different approach to launching: Farza’s shift from Buildspace to constant video launches
2. 2:56Demos, not launches: simple videos replace $20,000 press-driven campaigns
3. 4:35The Hey Clicky launch video: a five-minute office demo became a company
4. 6:58Why views don't matter: 7,000 Clicky downloads and 100 daily users mattered more
5. 8:34The “did my eyes stop” test: an Xcode close-up hooks developers
6. 9:58Scripting videos that sound unscripted: test the script aloud and set up the demo fast
7. 12:11The screen-aware dictation video: one demo reached three million Twitter views
8. 14:01The worst video we've ever done: Vikrant’s insistence led to three million views
9. 17:25The ZipSchool videos that got 23 likes: everyday launches built Farza’s skills
10. 20:30The 21 million view video: a viral hook keeps driving Clicky traffic
11. 22:15Studying Reels for templates: Farza adapts curiosity hooks into Hey Clicky stories
12. 24:53Everything we built this week: ClickUp’s new agent brain and a near-million-view update
13. 28:11You have to be cringe first: daily posts helped Hey Clicky reach 50 design-agency leads
14. 31:02Which channels actually convert: YouTube converts 20%, while Instagram drives 70% of traffic
15. 33:21Making videos for Twitter vs. Instagram: a 16:9 AI drawing demo also reached millions on Instagram
16. 35:20The no-hands video: Hey Cookie controls Spotify and Stripe, reaching 4.6 million Instagram views
17. 37:07Beats, not cuts: Farza keeps the no-hands demo moving from its hook to Stripe
18. 39:01Why the first hire was a filmmaker: small teams invested heavily in video and audience
19. 40:49The gear, and why audio matters most: Screen Studio, iPhone Edits, Sony FX3, and a DJI mic
20. 42:31The most important part of the stack is a person: Vikrant’s filmmaking partnership with Farza
21. 45:41The 30-day challenge for the audience: post one work video daily and aim for 1,000 views

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