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Video summary

OnePlus is exiting North America and Europe after prices tripled and its OxygenOS identity gave way to ColorOS.

A Hardware Canucks host looks back at the OnePlus phones that made the brand feel different, from the invite-only OnePlus One and $330 OnePlus 2 to the refined 3T and beloved 8 Pro. Features such as the sandstone backs, alert slider, fast performance, and clean OxygenOS built a loyal following, but prices climbed: the 7 Pro started at $670, the 9 Pro reached $970, and OnePlus increasingly competed like other premium brands. After co-founder Carl Pei left, software and support felt less distinctive, even as the OnePlus Open impressed with its foldable design and the OnePlus 15 delivered a 7,300 mAh battery and two to three days of use. The host says weak carrier distribution hurt North America, while India accounted for over half of global shipments. OnePlus is leaving North America and Europe; future devices there move to ColorOS, with OxygenOS users cut off from updates.

Chapters

  1. 0:00OnePlus’s North American and European Exit, and the OnePlus 1’s Invite-Only Beginning
  2. 1:41OnePlus 2’s $330 Price and Alert Slider Lead to the Invite-Free OnePlus 3
  3. 4:11OnePlus 3T: A Three-Year Favorite That Survived Hawaii and Italy
  4. 5:58OnePlus 5 and 5T: Near-$500 Performance, Jelly Scrolling and a Bigger 5T Display
  5. 7:04OnePlus 6’s $530 Notch Debut and the 6T’s In-Display Sensor, Bigger Battery and Google Camera Mods
  6. 9:16OnePlus 7 Pro’s $670 Pop-Up-Camera Leap and the $600 7T’s Flat 90 Hz Display
  7. 11:36OnePlus 8 Pro: The Creator’s Favorite, with a 120 Hz Quad HD+ Screen and 1,300-Nit Peak Brightness
  8. 13:16After Carl Pei’s Exit: The $970 OnePlus 9 Pro, Oppo-Merged 10 Pro, $700 OnePlus 11 and 4,500-Nit OnePlus 12
  9. 17:21OnePlus Open: A $1,700 Foldable with a Wider Cover Screen but No Wireless Charging
  10. 18:40OnePlus 13: $900 Flagship Features, 2,160 Hz Dimming and XPan Photography
  11. 19:57OnePlus 15: 7,300 mAh Battery, Up to Three Days of Use and a $900 Price
  12. 21:11Why OnePlus Struggled in North America: Few Carrier Deals, Tripled Entry Prices and India’s Shipping Share
  13. 23:22OnePlus’s Regional Retreat: OnePlus 16 Skips North America and Future Devices Move to ColorOS

What the full analysis includes

13 chapters · 47 key points · 13 section summaries · mind map

Preview of the first chapter · OnePlus’s North American and European Exit, and the OnePlus 1’s Invite-Only Beginning

  • •OnePlus exits North America and Europe0:05
  • •The creator recalls OnePlus’s exclusive community feel0:42
  • •OnePlus 1 paired Snapdragon 801 with CyanogenMod1:08

The remaining 44 key points, section summaries and mind map are in the full analysis. Analyze this video to see everything →

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