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Sebastian Mejia explains Rappi’s rise and Tako’s AI plan for Brazil’s $20–30B labor complexity.

Sebastian Mejia, Rappi cofounder, recounts scaling Latin America’s delivery super app across nine countries before launching Tako, an AI company targeting Brazil’s unusually complex labor and tax systems. Tako has converted Brazilian labor regulation into code and built agents for compliance, recruiting, onboarding, payroll, government reporting, and employee offboarding. Mejia says Brazil’s regulatory burden may represent $20–30 billion in costs, creating a major automation opportunity. He also argues Latin America’s 650 million people, engineering talent, GPUs, energy, and commodities could support global AI winners—but only if founders build durable, defensible businesses and the region develops stronger AI infrastructure. His advice: pursue authentic, difficult problems, recruit globally, stay a lifelong student, and aim for world-class quality.

Chapters

  1. 0:00Intro: Latin America’s 650M-Person Market and Rappi’s Nine-Country Rise
  2. 1:24Growing Up in Colombia: Cali Culture, Resilience, and European Exposure
  3. 5:50From Europe to New York: iPod Music Venture and Emerging-Market Lessons
  4. 10:02Building Rappi: From Bogotá Delivery to a Defensible Nine-Country Commerce OS
  5. 17:49Starting Tako: AI Agents for Brazil’s $20–30B Labor and Tax Complexity
  6. 22:53Recruiting World-Class Talent, Part 1: IQ, EQ, AQ, Energy, and Integrity
  7. 27:22Recruiting World-Class Talent, Part 2: DoorDash Hiring and Tako’s San Francisco Talent Hub
  8. 32:11Recruiting World-Class Talent: Tako’s Four AI Product Pillars and Transparent Agent OS
  9. 36:37The AI Opportunity in Latin America: Replacing Cheap Labor with Software in Underdigitized Industries
  10. 41:37The AI Opportunity in Latin America: Sovereign AI Infrastructure and Brazil’s Central Bank Innovation
  11. 45:39The AI Opportunity in Latin America: eSocial’s 10 Million Companies and Brazil’s Low-Trust Growth Barrier
  12. 50:45The AI Opportunity in Latin America: A 650 Million-Person Corridor and the Fight for Regional AI Sovereignty
  13. 56:28Advice for Future Founders: Authenticity, Difficult Problems, and Global-Quality Companies

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